Pricing & Market Access Strategy
Product Launch & Life Cycle Management

Advice during the early stage of product R&D

You want to increase the chance of success of your product researh & development. We can support you along this process.
  • Optimization of your product clinical endpoints, so that they match the payers’ expectations
  • Advice to market research definition and carry-out
    • Screener & questionnaires elaboration, results’ analysis, strategic recommendations elaboration
    • Payers/ KOLs qualitative research studies
    • Physicians/ prescribers quantitative research studies
    • Key product criteria optimization & target product profile development
    • Market potential assessment
    • Determination of product positioning within existing treatments
You have product in-licensing opportunities for a product still in R&D to reinforce your presence on the market in a core business. We can help you evaluate the risks for a better decision making.
  • Opportunity Study (Market’s unmet needs – Competitive Analysis (existing and to come) – Payers’ expectations – Potential & Risks Evaluation)

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Advice during the stage of product launch preparation

You want to elaborate a successful Market Access Road Map for your product across all geographies. We can support you in designing the good one to optimize your Access to market and revenues.
  • Support to elaboration of action plans towards product launch success
  • Stakeholders Mapping & Engagement Plan
  • Support to Elaboration of Value proposition aimed at payers & specific tailoring to each category
  • Support to translation of the Global Market Access Strategy into regional/ local plans and road maps
  • Reviews of market channels
  • Modelling of market situations
You want to be sure to make the right choices when elaborating your Pricing Strategy, whether at global or more local level. We are the right company to accompany you in this success helping you optimize your business.
  • Optimization of Preliminary pricing strategy, Launch Pricing Strategy or post-Launch Pricing Strategy
  • Price elasticity studies in order to support a pricing policy/ strategy and assess the market potential
  • Support to translation of Global Pricing Strategy into Regional/ Local Policies
  • Determination of Price corridors, Floor Prices, Ceiling Prices, Target Prices Policies
  • Modelling of market situations
  • Assessment of risks & potential impact of international reference pricing – parallel trade
  • Launch sequence optimization
  • Customer segmentation and determination of structures of differential pricing (intra- or inter-country)
  • Elaboration of price discount models for specific customer segments or specific market situations
  • Determination of pricing strategy for tender markets – Tender Management

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Advice during the post-marketing phase

Your business is encountering difficulties due to changes in the market environment, whether because of changing regulations or because of competition move. We can help you react to the new situation and put you back on the tracks of profit generation.
  • Review of the competitive environment dynamics and adaptation of product strategy
  • Support to Product Life cycle management, optimization of product line/ range strategy
  • Anticipation of Loss of Exclusivity/ Patent expiration – Management of Generics & Biosimilars threat
  • Modelling of market situations

Examples of Ad Hoc analysis

Challenge

  • Client with portfolio of implantable medical devices needed a better understanding of the market and key players in multiple countries
  • Limited knowledge on the key players and their size, the reimbursement landscape of the underlying surgery and bundling within each segment
  • No clarity on current net price levels and pricing strategy for portfolio assets Need for portfolio pricing strategy

Approach & Solutions

  • Client with portfolio of implantable medical devices needed a better understanding of the market and key players in multiple countries
  • Limited knowledge on the key players and their size, the reimbursement landscape of the underlying surgery and bundling within each segment
  • No clarity on current net price levels and pricing strategy for portfolio assets Need for portfolio pricing strategy

Outcomes

  • Client with portfolio of implantable medical devices needed a better understanding of the market and key players in multiple countries
  • Limited knowledge on the key players and their size, the reimbursement landscape of the underlying surgery and bundling within each segment
  • No clarity on current net price levels and pricing strategy for portfolio assets Need for portfolio pricing strategy

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Outcomes

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